Every session opens at the same checkpoint. The Daily Reward popup drops over a dimmed main menu with a gold coin, a big +500 and one red CLAIM button. Press it and the coin pill in the top-left corner jumps up by 500, then the popup closes and the menu lights up.
From the menu, the PLAY ribbon is the largest target on the screen. SHOP and INFO sit below it as cream price tags, while sound, music and exit buttons wait in the top-right corner. Once a run begins, your chicken sprints down a glossy corridor with three lanes. Swipe left or right to change lanes, swipe up to jump a shopping cart, swipe down to slide under a caution sign. A distance pill at the top counts your metres, and your collected coins sit on the left.
Gold coins are everywhere, rare gift boxes are worth much more, and stacked boxes, carts and warning signs block the lanes. One crash and the mall guard grabs you, which ends the run. Coins persist between runs, so every dash feeds the Chicken Skins shop, where outfits are priced at 3000, 5000 and 10000 coins.